How Pokémon, LEGO, and Starbucks Are Reimagining Retail with AI and AR

September 12, 2024

Tech Breathes New Life into Physical Stores: Shopping Is More Than Just Buying

As technology continues to evolve at a rapid pace, physical stores are no longer just places to display and sell products. They are evolving into interactive spaces that combine technology to offer customers immersive experiences. The traditional shopping model is being disrupted, replaced by a consumer journey filled with surprises and creativity.

Let’s take a look at how three well-known brands – Pokémon, LEGO, and Starbucks – are using technology to inject new energy into their physical stores.

Pokémon’s Interactive Pokédex Powered by AI Image Recognition

Ever dreamed of turning a Pokémon plush into a real, digital character? At a Pokémon Center store, this dream has become a reality.

Using AI image recognition technology, simply place a Pokémon plush under a camera and detailed information about that Pokémon will appear on a screen, as if you’ve stepped into the Pokémon world. This interactive experience not only satisfies fans’ curiosity but also helps customers quickly learn about their favorite Pokémon in a fun and engaging way. It transforms the static text descriptions of the Pokédex into a dynamic and interactive experience, deepening customers’ connection with the brand.

▲ Interactive AI Image Recognition at a Pokémon’s Store in Japan
(The images are captured from 「ポケるんTV」YouTube Channel)

LEGO’s AR Digibox Lets Your Imagination Soar

LEGO, the toy brand that has accompanied countless people throughout their childhood, has also incorporated technology into its physical stores. LEGO stores’ AR Digibox allows customers to preview what their completed models will look like before purchasing, and even see dynamic simulations of the models in motion. This immersive experience not only lowers the barrier to purchase but also sparks creativity, allowing customers to enjoy stepping into the LEGO world.

(Photo from VOGUE TAIWAN)

Starbucks’ Immersive Experience Store

Starbucks Reserve Roastery Shanghai also uses AR technology to convey its brand story. By scanning in-store markers with phones, customers can view detailed information through AR about the coffee beans’ origin and roasting process. This interactive guided tour not only piques customers’ interest in coffee but also allows them to gain a deeper understanding of Starbucks’ brand culture.

(Photo from iThome)

These innovative examples demonstrate how technology is changing the way we shop. By leveraging AI image recognition, AR, and other technologies, physical stores can offer more personalized and interactive shopping experiences, providing customers with greater enjoyment and satisfaction. As technology continues to advance, we can expect to see even more innovative applications that combine technology with physical stores, transforming the way we browse and buy.