From Long Lines to Loyal Customers
How AI Won Hearts at SO ALL TOO BAKERY

December 27, 2024

Since its implementation in June 2024, Viscovery’s AI image recognition system has brought remarkable changes to Korea’s SO ALL TOO BAKERY (소올투베이커리). Let’s delve into the motivations behind their adoption and hear firsthand insights from their representative, Mr. Jo Joo-yong.

Could you briefly introduce your bakery?

Mr. Jo : SO ALL TOO BAKERY is a large bakery café housed in a standalone building. We offer a cozy seating area, making it a popular spot for families. Every morning, we bake fresh bread on-site, filling the store with an aroma that greets our customers as they walk in. One of our specialties is our signature “salt bread,” which has become a customer favorite.

What inspired you to adopt the AI bread recognition system?

Mr. Jo : On weekends, the store gets really busy, and the checkout process can take a lot of time. Customers often had to wait in line, which was frustrating for them. We decided to test out the AI-powered bread recognition system and found that it significantly reduced checkout times. It was incredibly helpful, even for new employees who could quickly get the hang of it. That’s when we decided to adopt the system soon.

What has been the customer response to the AI system?

Mr. Jo : The first time I used it, I was amazed at how the POS system displayed images of the bread and instantly identified each item. It’s so convenient! Customers find it fresh and exciting, especially those with children. Kids often ask us to “do it again.” It’s a system that brings satisfaction to both our staff and customers.

How has the bakery changed since adopting the AI system?

Mr. Jo : Previously, long lines were a common complaint on weekends, but that issue has improved significantly. On the operational side, employees can check out customers faster, and their workflow is much smoother. What’s more, the system has fostered increased interaction between customers, staff, and our brand. We’ve seen an increase in repeat customers—many come back just to experience the recognition system again, which has boosted product repurchase rates.

Has the AI system helped reduce labor costs?

Mr. Jo : Yes, it has. Before, employee efficiency varied from person to person, but with the AI system, everyone is now on the same level in terms of checkout speed. We’ve also been able to simplify the checkout process without needing extra staff.

Additionally, reallocating our staff to focus on more valuable tasks, like improving service quality and enhancing customer experiences, has strengthened our brand image and increased customer interest in our products.

Would you recommend the AI recognition system to other business owners?

Mr. Jo : Initially, I was unfamiliar with the system. But with AI becoming a buzzword in the media, it quickly gained acceptance among both our staff and customers, who have embraced it with a positive attitude. Customers feel that we’re not just offering great products but also an innovative shopping experience. This enhances their perception of our brand.

For employees, it lightens their workload. On top of that, we’ve seen a significant increase in hourly sales. To business owners who are considering adopting AI systems, I’d say go for it—it’s a game-changer that satisfies both customers and staff.